What is Link Popularity?

Link popularity is the method to evaluate the quantity and quality of other web sites that link to a specific website on the World Wide Web. It is an instance of the move by the Search Engines towards off-the-page-criteria to find out value content. In theory, off-the-page-criteria add the feature of fairness to Search Engine Rankings. Link popularity plays a vital role in the visibility of a website amongst the top of the search results. Certainly, some Search Engines require at least one or more links coming to a website, otherwise they will drop it from their index. Major Search engines such as Google use a special link analysis scheme to rank web pages. Citations from other WWW authors help to define a site's reputation. The viewpoint of link popularity is that important sites will attract many links. Only content-rich sites are able to attract the quality links to their websites. Link popularity accepts that not all incoming/inbound links are equal, as an inbound link from a major directory holds extra weight than an inbound link from a vague individual home page. In other words, the quality of incoming links counts more than utter numbers of them. Here are some strategies that are generally considered to be important to increase link popularity:

• There should be links from the home page to all sub pages so that a search engine can transfer some link popularity to the sub pages.



• Suitable anchor text with relevant keywords should be used in the text links that are pointing to pages within a site (technically, this helps link context, not link popularity).



• Getting links from other web sites, particularly sites with high Page Rank, can be one of the most powerful site promotion tools. Therefore, the webmaster should try to get links from other important sites offering information or products compatible or synergistic to his/her own site or from sites that cater to the same audience the webmaster does. The webmaster should explain the advantages to the potential link partner and the advantages his/her site has to their visitors.



• One way links often count for more than reciprocal links.



• The webmaster should list his/her site in one or more of the major directories such as Yahoo! or the Open Directory Project.



• The webmaster should only link to sites that he/she can trust, i.e. sites that do not use "Spammy Techniques".



• The webmaster should not participate in link exchange programs or link farms, as search engines will ban sites that participate in such programs.

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